I aimed for around 2000 words in order to pack the post with enough information so the client would be seen as an expert. There is a lot of step-by-step, actionable content so the audience would feel that the information is immediately useful.
Motivated to take action, some might feel ready to reach out to A&M for design and branding. To help achieve this second goal, I peppered CTAs throughout, encouraging the reader to take the next step and contact A&M. The language is casual and inviting, reflecting the company’s friendly vibe. The post leads and closes with a fun example in keeping with the brand’s entertaining tone of voice.
The owners of a web design and brand creation company wanted a blog post focusing on what an elevator pitch is and how to write one. Their company helps small business owners find their voices, which are reflected in A&M’s web designs and branding packages.
A blog about an elevator pitch would help position A&M as a branding expert so they would attract new clients—the primary goal of the post. A secondary goal was for the reader to reach out to them to discuss one of their branding packages. Their tone is informative, helpful, friendly, and entertaining.
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